ABOUT
RavenHook Bakehouse has specialized in fresh, artisanal breads and pastries for 12 years. Their reasonably priced, unique, and flavorful options celebrate the rich connection between humanity and fresh baked goods
PROJECT
SCOPE
Establish the brand’s presence on Instagram to increase reach
Boost seasonal product sales through online customer engagement
Refresh content pillars, brand voice, and Instagram feed
CREATIVE STRATEGY
Craft high-quality, reusable graphics reflecting the brand's playful indulgent essence
Engage daily with followers, local businesses, and relevant hashtags
Refresh copy to convey the brand's updated identity while archiving outdated content
RESULTS
300+ new followers in a month
Boosted web traffic, Farmer's Market attendance, and courier orders
Achieved 3x the average sales on Mardi Gras after feed and story posts
DELIVERABLES
