ABOUT
Patrick’s Pet Care offers top-tier dog care, utilizing canine cognition and fear-free grooming at their "Dog Montessori School." Rooted in genuine love for animals, and ethical treatment they provide a comprehensive and communal experience.
PROJECT
Create an editorial calendar with content pillars for Instagram, Facebook, Twitter, and LinkedIn
Establish the brand as the leading canine cognitive development facility for the DMV dog-owner community
Create distinctive graphics and photos for social platforms and blog
CREATIVE STRATEGY
Humanize the brand through staff anecdotes, client achievements, and community milestones
Establish a warm, approachable, knowledgeable brand voice reflecting a passion for pet care
Create content pillars for special events, pet milestones, and the people of PPC
Launch challenges or contests for followers to share pet stories and photos, or join themed activities
RESULTS
Boosted social media engagement, fostering a strong online community
Spotlighted brand image by incorporating PPC blue into feed posts
Facilitated relationships with local businesses and the online dog owners' community
DELIVERABLES
