ABOUT
The National Law Enforcement Museum houses over 25,000 artifacts and two police academy-quality training simulators, narrating the history of American law enforcement. The Museum aims to foster dialogue between law enforcement and their communities through fascinating experiences.
PROJECT
Rework the history of American law enforcement on social media and YouTube
Boost museum attendance to strengthen officer-supporter connections
Establish brand identity using provided guidelines
Foster community growth via digital marketing channels
CREATIVE STRATEGY
Craft a diverse editorial calendar featuring law enforcement stories through time
Collaborate with influencers and law enforcement organizations to increase awareness
Highlight and incentivize in-person events
Execute paid social media and targeted newsletters for a wider audience interested in law enforcement
RESULTS
5,000 new followers across Instagram, Facebook, and Twitter
Over 200,000 impressions in a year
>40% combined engagement rate on social platforms
Increased museum ticket sales
DELIVERABLES
