ABOUT
The National Law Enforcement Officers Memorial Fund is a nonprofit dedicated to honoring fallen officers and ensuring the safety of those who serve. Headquartered in Washington, DC, it maintains the National Law Enforcement Officers Memorial and organizes Nation
PROJECT
Take on the challenging reputation of American law enforcement
Develop mobile apps for National Police Week
Establish nonprofit as the leading reporter on line-of-duty deaths on social channels
Grow a digital community using social media, e-commerce, and email marketing
CREATIVE STRATEGY
Craft a diverse editorial calendar featuring law enforcement stories
Engage corporate partners and their audiences
Execute A/B testing for paid social media and newsletter campaigns to broaden reach
Utilize Meta storefront and fundraising to boost awareness and donations
Manage social forums for law enforcement professionals and supporters to share insights.
RESULTS
24,135 new followers across Instagram, Facebook, Twitter, and LinkedIn
Over two million impressions in a year
>70% combined engagement rate on social platforms
60,000 emails added to mailing lists
DELIVERABLES
